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What We Believe, Our Values

At the heart of Varel is a culture shaped by five core values:

V
Valiant
We think boldly, act courageously, and challenge the status quo.
A
Authentic
We stay true to who we are—real people serving real people.
R
Resilient
We adapt, we persevere, and we deliver—no matter the challenge.
E
Economical
We design with purpose—delivering innovative, practical solutions.
L
Leading
We lead with integrity, take initiative, and commit to doing the right thing every time.

These values guide every decision we make and every relationship we build.

MEET
OUR
TEAM

What we believe

Our business approach is guided by a cultural framework and core strengths that collectively create an unmatched customer experience.

We believe that how we operate is as important as what we deliver.

Technically-Focused Commercial Teams

Providing expert insights tailored to client needs.

Strong Financial Health

Maintaining stability to support continuous innovation.

Premium & Low-Cost Manufacturing

Ensuring high-quality products with cost efficiency.

360º Customer Workflow

Offering integrated solutions for comprehensive wellbore construction.

Proven Customer Loyalty

Building lasting partnerships based on trust and performance.

Commitment to a Sustainable Future

Embedding safety and sustainable development into every action.

Health, Safety, and Environment (HSE) & Our ESG Commitment

Safety and sustainable development are guiding principles at Varel.
We design these principles into every action, striving for a safe working culture and accountability in preserving our planet’s future.

Our commitments include:

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Employee Development & Diversity

Providing training and development opportunities to enrich professional and personal growth.

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Energy Consumption Focus

Monitoring and reducing carbon emissions annually.

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Environmental Land Impact

Implementing actions like tree planting in key oilfield regions to improve land environments.

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Diversity & Inclusion

We believe that the relationships among our people are our greatest asset. By fostering an inclusive workforce, we listen and learn from one another, creating an environment where both individuals and teams thrive.

Solutions-Based Development

Our product development stems from actively listening to our customers. Beyond research and innovation, we aim to engineer, produce, and deliver peace of mind. Our suite of proprietary software enables collaborative solutions for more profitable wellbore delivery.

360º Customer Workflow

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Our integrated software solutions, known as the Varel Factor, encompass:

Characterizing formation lithologies and mechanical constraints.
Simulating drill string vibrations with a focus on drill bit performance.
Modeling cutting structure interaction with formation lithology.
Utilizing drilling dynamics technology to optimize performance.

Our Vision

To be recognized as the leading value creator in the well construction space—maximizing investment, delivering innovation, and promoting a more sustainable future for the energy industry.

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