Our approach to business is guided by our Cultural Framework and a set of core strengths – which together, creates a customer experience that is unmatched. What we do is important but how we do it sets us apart.

Foundational Business Strengths

Technically Focus Commercial Teams

Premium & Low-Cost Manufacturing

Proven Customer Loyalty

Strong Financial Health

360º Customer Workflow

Capital Investment Deployed


Product development is built from a foundation of LEARNING AND LISTENING to our customers. We are committed to delivering products, services and insights that actually solve problems.

Despite R&D and Innovation being core competencies, we have a mindset that extends past the hardware. We engineer, produce and deliver PEACE OF MIND.

Varel has developed a complete suite of proprietary software designed to enable a collaborative solution for delivering better and more profitable wellbore to our customers.

HSE & Sustainability

We design SAFETY and SUSTAINABLE DEVELOPMENT into every action we take. It is more than a high priority. It is a VALUE.

Our commitment is to identify hazards and relentless improvement for a safe working culture as well as operate with accountability for the preservation of our planet’s future.

360º Customer Workflow

The PEOPLE and PROCESS within our integrated software solutions deliver the VAREL FACTOR

  • Characterize formation lithologies and mechanical constraints
  • 3D environment illustrating interaction between bit components and the rock formation
  • Simulate drill string vibrations with a particular focus on the drill bit performance
  • Modeling cutting structure interaction with formation lithology
  • Drilling dynamics technology and software to enable performance optimization

Manufacturing Excellence

As a value creator, we are committed to fulfilling our vision towards being the industry’s producer of downhole products. We will enable our peer group customers to provide solutions to the industry without the significant investment and costs associated with manufacturing.

"We exist to retool the industry with Economical and Leading solutions to industry’s future challenges"

- Derek Nixon, President & CEO



  • ISO 9001
  • ISO 14001
  • OHSAS 45001
  • API 7-1
  • API Q1