OUR APPROACH


Our approach to business is guided by our Cultural Framework and a set of core strengths – which together, creates a customer experience that is unmatched. What we do is important but how we do it sets us apart.

Foundational Business Strengths

Technically Focus Commercial Teams

Premium & Low-Cost Manufacturing

Proven Customer Loyalty

Strong Financial Health

360º Customer Workflow

Capital Investment Deployed

SOLUTIONS-BASED DEVELOPMENT

Product development is built from a foundation of LEARNING AND LISTENING to our customers. We are committed to delivering products, services and insights that actually solve problems.


Despite R&D and Innovation being core competencies, we have a mindset that extends past the hardware. We engineer, produce and deliver PEACE OF MIND.


Varel has developed a complete suite of proprietary software designed to enable a collaborative solution for delivering better and more profitable wellbore to our customers.

HSE & Sustainability

We design SAFETY and SUSTAINABLE DEVELOPMENT into every action we take. It is more than a high priority. It is a VALUE.


Our commitment is to identify hazards and relentless improvement for a safe working culture as well as operate with accountability for the preservation of our planet’s future.

360º Customer Workflow

The PEOPLE and PROCESS within our integrated software solutions deliver the VAREL FACTOR

  • Characterize formation lithologies and mechanical constraints
  • 3D environment illustrating interaction between bit components and the rock formation
  • Simulate drill string vibrations with a particular focus on the drill bit performance
  • Modeling cutting structure interaction with formation lithology
  • Drilling dynamics technology and software to enable performance optimization

"We exist to retool the industry with Economical and Leading solutions to industry’s future challenges"

- Derek Nixon, President & CEO

OUR COMMITMENT TO QUALITY


  • ISO 9001
  • ISO 14001
  • OHSAS 18001
  • API Q1
  • ISNETWORLD